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\n\u2026Events provide impetus – for sustainable, livable cities.<\/h2>\n<\/blockquote>\n
[\/vc_column_text][vc_column_text css=”.vc_custom_1763048944453{margin-top: 3vmax !important;margin-bottom: 1vmax !important;}”]Urban life is vibrant \u2013 and events are at the heart of it. Trade fairs, congresses, concerts, pop-ups: cities are hubs for experiences and encounters. But for this to work in the long term, more than just beautiful locations and good infrastructure are needed. It requires an awareness of sustainability, participation, and quality of life<\/a> \u2013 and that’s precisely where SDG 11 comes in.[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1591794311845{margin-top: 3vmax !important;margin-bottom: 3vmax !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”9829″ img_size=”large” alignment=”center” css=”.vc_custom_1763047902463{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”15px”][vc_column_text el_class=”w-mid”]Events don’t happen in a vacuum \u2013 they always have an impact on their surroundings. If, according to forecasts, almost 75% of the world’s population will live in cities by 2050, then the events industry must also rethink its approach: socially, ecologically, and with a long-term perspective. Because what we do influences not only the here and now, but also the future of our cities \u2013 whether through land use, mobility, resource consumption, or social participation<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”40px”][vc_column_text]Events can also revitalize spaces. For example, empty halls, abandoned factories, or neglected squares can be brought back into the spotlight with the right concept, generating new momentum.<\/p>\n
And what about rural areas? Decentralized formats or targeted collaborations with regional partners can make rural quality of life visible on par with urban areas. This creates attractive locations for business & innovation and strengthens regional identity instead of overlooking it.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”15px”][vc_single_image image=”9830″ img_size=”large” alignment=”right”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”40px”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”9834″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”40px”][vc_column_text el_class=”w-mid”]Resilience to environmental stresses \u2013 that’s also part of the equation. Climate change brings new challenges: extreme weather, floods, heat waves. The better prepared we are as an industry, the more resilient our concepts will be. This means: sustainable materials, flexible planning, contingency strategies \u2013 not just because it’s legally required, but because it demonstrates responsibility for the future.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1594823997921{margin-top: 3vmax !important;margin-bottom: 3vmax !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_column_text el_class=”yellow-bar blue-square”]Sustainable cities<\/a> and events go hand in hand. By prioritizing environmentally friendly practices, reducing environmental impact, promoting inclusion, and creating livable venues during planning and execution, events contribute to more sustainable and livable cities by aligning with urban development goals.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″]