Promote lifelong learning opportunities.
… because events can be much more than just networking opportunities
Education is the key – not only for the personal development, but also for social progress. The fourth goal of the UN Sustainable Development Agenda aims to ensure that everyone has access to high-quality education – regardless of gender, origin, or social status. And event management has more to do with this than you might think.
Because events are places for exchange, learning, and inspiration. Whether it’s a conference, trade fair, workshop, or cultural exchange – every event has the potential to facilitate learning outside of traditional educational contexts. We believe that education doesn’t just take place in classrooms and libraries, but wherever people come together. This is precisely where we, as event service providers, can come in: with formats that help people develop – not just professionally, but also personally.
One possibility would be to design content that isn’t simply presented, but rather made tangible: for example, by using formats that arouse curiosity and think outside the box. When people are actively involved, more sticks, and learning becomes an experience. But for us, education also means creating access. This could also involve young people in a targeted manner, for example, through internships or trial days in the event sector. This not only imparts knowledge but also provides career guidance—especially for those who would otherwise have little access to the industry.
Digital participation is also an educational topic, and events can build on this. They can create spaces where knowledge is shared, and horizons are broadened. And sometimes, education emerges quite incidentally: when people talk to each other, exchange ideas, and experience an “aha moment.” Events provide a platform for precisely this.
